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About Us
The Competitive Group is a team of highly experienced B2B marketing executives, technologists and social media experts. Founded in 2004 by a small group of senior technology marketing executives, the Competitive Group has always been about utilizing great content to educate, inform and ultimately inspire prospects to engage in a sales dialogue. Great content can't inform and inspire unless it reaches the maximum number of sales prospects possible. The emergence of social media has created an exciting array of channels that can facilitate the promotion of content. The key to a successful content marketing program is understanding which social media channels produce results for B2B marketers. The social media landscape is constantly evolving and the Competitive Group constantly monitors audience trends on behalf of our clients. One frequently overlooked social media channel is the social media press release. We have found that this channel is an incredibly powerful tool for driving search engine optimization.
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