Our Services
As a technology consulting firm or a software company, you have deep domain knowledge that is very useful
to your prospect. Here is the way to think about it:
Do not think about
promoting your company and the services you offer. Think about what other
kinds of technical advice you might offer a prospective customer over a
casual dinner. After dinner, that prospective client will now regard you as
a highly knowledgeable and helpful person. You did not try to sell him
anything, you just gave him great advice that he can use. If you took him
out to dinner every month, he would then regard you as a trusted technical
adviser. He knows what your firm does, when a project comes up, the first
call he is going to make is to his trusted technical adviser. Now that is
great content.
That is exactly what we create for our clients. Great
content still drives great internet traffic and sales leads. We write great
technology articles that are useful and interesting to your
prospects. We can help you choose a topic that will resonate with your
prospects. Once we have that great content, we use every available channel
to create sales leads for you.
Here is part 1 of our series on content marketing, Why Content Marketing Works
Request an overview of our programs.
Search engines love new content. Trade
magazine editors are always looking for interesting and helpful content for
their readers. Engaging, relevant and inspiring technology articles extend into print media as well as
online. The fact is that good content, in the form of a well written, useful
technical or business article can be re-purposed for a variety of marketing goals. If
you are the VP of Sales and Marketing or VP of Marketing at a technology
firm, you can use your articles in a variety of ways. Once you
publish your article, either on your site or in a trade magazine, you' will want to use a Web 2.0 or social media press release that is keyword loaded
to align with your key search terms. If you utilize business social media like
Twitter and LinkedIn, you will want to use those channels to
drive maximum web visibility.
The key challenge here is that you have
to publish something about once every 4 to 6 weeks in order for this
strategy to be effective. If you are an insanely busy marketing executive
this is probably something you do not have time to do every 4 to
6 weeks. Remember we mentioned search engines love NEW content? That is one of
the reasons we have a fixed fee structure for this service, once we design a custom program for you, we charge one affordable flat fee. That makes developing great
content even more cost effective for you.
Here is how this service
works.
We will brainstorm with you to come up with the perfect topic for
your target audience. We will do the media research to find the appropriate
media outlets or we may decide to self publish. Then, in some cases, we tape record an
interview with you, your CEO or perhaps one of your customers. Once we do
that, we write and edit the article. After you approve it, we will craft and
distribute your Web 2.0 press release, write powerful email copy and either
assist you or personally manage the execution of the entire promotion. There
are other very creative marketing techniques that we can use as well to
drive even more visibility and generate sales leads.
This whole process is very cost effective, it produces leads and we make
very effective use of your precious time. Our clients tell us they enjoy
working with our team and they love the results they get.
We usually bundle
a set of services to give you maximum results, but we can provide
stand-alone services too.
Please feel free to contact us. Email our Principal Technology Analyst at group@CompetitiveTumbling.com. We only work for firms that we KNOW we can do a great
job for.
->> About Us ...
Connect with us
|
